During her undergraduate years, Yicong (Emily) Zhao majored in legal translation at a law school. Her interest in exploration through different mediums has led her to pursue her master in media management at Fordham University in New York City. She collects data on the media world, analyzes it, and displays it in succinct visualizations.
Now She works for Ipsos MMA, the data division of Ipsos as a media analytics manager on the multi-touch attribution team. Her work includes but not limited to reporting, visualization, and statistical modeling. Outside of work, she enjoys doing art and training as a ballerina.
Her clients include Gilead, Regeneron, Nissan, Visa, Pfizer, UCB, Morphosys, Novartis, Typethursday, and NYC Go.