This page shows the cases of the MTA analysis I have participated in using a package uniquely developed in R. The dashboard uses the R package Conversionpath to put together valuable tools for analyzing conversion data.
MTA Dashboard
Path Analysis
This is one microanalysis of presenting path workflow and showcases how converters(the number of times a given path let to a purchase) work through different channel combos. After request, the data, the main result from an MTA analysis is a table where each channel has attributed a portion of conversions. We can also analyze data from various periods and subsets of data to compare different MTA methods over some time.
